Our Story – Dante Usa
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Our Story

This is not a conventional story.

DANTE is the union of a frustrated influencer, a public university student, and a college dropout who came together to give meaning to their lives and inspire as many people as possible to break the laws of the conventional and heed the call of a higher purpose in their lives.

To pursue a cause so just that it is worth living and dying for.

We want our brand to become a mechanism for people to take risks because only those who are irrational can drive the world towards progress.

We are spokespersons for the silent majority, where we speak uncomfortable truths that will surely help thousands take a different path in their lives.

We don’t believe in preaching what is politically correct, but rather what we believe is ethical, because for us, ethics always come above the law.

We started a couple of years ago, taking a leap of faith and sacrificing everything for this dream, which is to one day become the first Colombian fashion company to be listed on the American stock exchange.

We want to be a benchmark for Colombia to the world and for our country to be recognized for the innovation, quality, and entrepreneurial spirit of its people.

We are the result of what unites us as a country, and we want to dream so big that it seems impossible.

Our garments speak for themselves, because we are not a clothing company, but a company of technology and culture.

The truth is, we don’t want to be the best; we simply want to be different.